It can be interesting when companies combine their products/efforts. Sometimes it works…sometimes it doesn’t.
For example, Budweiser and Nascar. Now I recognize that many Nascar fans enjoy a Bud from time to time but the whole drinking and driving thing just doesn’t mix well. Or Dodge and the Lingeria Football League. A fine idea for about 3 minutes until somebody at Dodge gets a clue. Unfortunately that was about 2 minutes too late for the press release to be stopped.